TM
TunnelBear
Working at TunnelBear fresh out of university, I discovered my love for product strategy, and systems thinking. I also pitched myself into the first product design role at the company, and began shaping the approach I use in my practice today — what I like to call purposeful play.
To me, purposeful play means:
01
Designing the unexpected - adding surprise where you’d expect the ordinary
02
Designing the remarkable - making things memorable
03
Designing the simple – making the right decision obvious
04
Designing the affirming - rewarding good behaviour
Designing at TunnelBear taught me how to balance delight with responsibility, and how strong visual systems can make even the most technical products feel human.
